Trademarks – University Business Linkage Cell

Trademarks

What is a Trademark?

A trademark is a unique symbol, word, phrase, logo, or design that identifies and distinguishes your product or service from others in the market. It helps build brand recognition and protects your business identity.

Types of Trademarks

Word Marks:

Protect brand names or slogans (e.g., “Nike”).

Logos:

Protect visual designs that represent a brand (e.g., the Apple logo).

Combination Marks:

Protect a mix of words and designs (e.g., Pepsi’s logo with the brand name).

Non-Traditional Marks:

Include sounds (e.g., the MGM lion roar) or colors (e.g., Tiffany blue).

Why Are Trademarks Important?

• Protect Your Brand: Prevents others from using similar names or designs.
• Build Consumer Trust: Helps customers identify the source of products or services.
• Create Business Value: Trademarks are valuable assets that can be licensed or sold.

Trademark Searches:

Before applying for a trademark, a search ensures:

Availability:

Confirms no one else is using a similar mark.

Avoiding Infringement:

Reduces the risk of legal disputes.

In Sri Lanka, we have to visit NIPO for the search and the Enterprise will assist and support to complete the search.
Contact us for more details!

Steps to Locally Register a Trademark with Enterprise Assistance

Step 1: Complete Your Invention Disclosure Form (IDF)

• Provide details about your trademark by filling out the Invention Disclosure Form (IDF).
• Ensure your contact details are accurate so we can reach you for further steps.

Step 2: Submit Essential Documents

• Invention Disclosure Form
• Non-Disclosure Agreement (NDA): Protects your confidential information during discussions.

Step 3: Book a Trademark Search Appointment

• Conduct a search using trusted databases to ensure your trademark is unique:
o World Intellectual Property Organization (WIPO)
o National Intellectual Property Office (NIPO).
Book Your Search Date

Step 4: Submit Final Documents

• Description of the Trademark: Include details like word, logo, or slogan.
• Proof of Use: Documentation showing your trademark is already in use, if applicable.
• Trademark Class: Clearly define the class(es) your trademark will cover.

Step 5: File the Application

• File your trademark application locally with our assistance.
• For University-Owned Trademarks: The Enterprise arranges payments for filing, searches, and publication through the university.
• For Non-University Trademarks: The Enterprise provides guidance, while the individual, team, or company covers all associated costs.

Ready to Register Your Trademark?

How We Can Help

Trademark Search:

Ensuring your mark is unique.

Filing Assistance:

Preparing and submitting applications.

Get in touch with us to Register Your Trademark: enterprise@uom.lk or Contact Us